The Daily Tribune
In the works: policies regulating AI in PR practice
The Public Relations Organization of the Philippines is developing policies and a code of ethics to regulate the use of artificial intelligence (AI) in the PR industry.
Norman Agatep, president of Grupo Agatep and chairperson of the 32nd National PR Congress, stated that stakeholders are actively working on creating guidelines for AI.
While acknowledging that a comprehensive policy document will take time to formulate, Agatep noted that awareness about the ethical use of AI is already present within the community.
He also mentioned that other international markets currently lack specific regulations for AI in public relations practice.
Agatep encouraged PR practitioners, especially younger professionals, to use AI as a tool without becoming overly reliant on it, emphasizing the importance of maintaining a humanized approach and creativity.
The goal is to strike a balance between technology and humanity, allowing professionals to go beyond algorithms and foster genuine creativity.
🤖
This story was generated by AI to help you understand the key points. For more detailed coverage, please see the news articles from trusted media outlets below.
News Sources
See how different news organizations are covering this story. Below are the original articles from various Philippine news sources that contributed to this summary.