PHILSME expo draws over 10,000 visitors seeking business growth solutions

The 17th Philippine SME Business Expo and Conference (PHILSME) Entrepreneur and Franchise Edition saw over 10,000 visitors, primarily small and medium enterprise (SME) owners, seeking business growth solutions.

The two-day event, held at the World Trade Center Metro Manila, provided SME owners access to innovative solutions and opportunities from 180 participating brands.

A key highlight of this year's expo was the expanded focus on franchising opportunities, which resonated well with attendees.

PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla emphasized the event's commitment to connecting businesses with the right solutions and franchise fits.

Department of Trade and Industry Assistant Secretary Grace Baluyan underscored the vital role of MSMEs as the backbone of the Philippine economy in her keynote speech.

The expo also featured a diverse range of business mentors and industry experts who shared valuable insights through mentorship and learning sessions.

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