Philippines ranks third in Pornhub traffic; 'Pinay' third most searched term

The Philippines ranked third globally for Pornhub traffic in 2025, with the United States and Mexico in the first two spots.

For the second consecutive year, 'Pinay' was the third most-searched term on the website.

Filipino users spent an average of 10 minutes and 53 seconds per visit, an increase from the previous year and second only to Japan globally.

Women constituted the majority of viewers from the Philippines at 64%, a 5% increase from the prior year, making it one of three countries with more female than male viewers.

The majority of Filipino users were young, with 49% aged 18-24 and 29% aged 25-34.

Mobile phone usage accounted for 96% of all site visits from the Philippines.