The Daily Tribune
World Travel Market yields P437-M investment leads
The Philippines generated P436.97 million in sales leads at the World Travel Market (WTM) 2024 in London, an increase of P178 million from the previous year.
The Philippine delegation, comprising 22 private sector representatives led by the Department of Tourism (DOT) and Tourism Promotions Board (TPB) Philippines, secured 466 sales leads and 41 onsite bookings.
Representatives from the Aklan Provincial Government, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and the Philippine Retirement Authority (PRA) were also part of the delegation.
DOT Secretary Christina Garcia-Frasco stated that the country's participation was the largest since the pandemic and highlighted the growing demand for authentic, immersive travel experiences in the Philippines.
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