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PCC clears Robinsons Retail acquisition of Premiumbikes
The Philippine Competition Commission (PCC) has approved Robinsons Retail Holdings Inc. (RRHI)'s acquisition of motorcycle dealer Premiumbikes Corp. for P146.4 million.
This acquisition signifies RRHI's entry into the motorcycle market and strengthens its commitment to building a more diversified and future-ready portfolio.
RRHI President and CEO Stanley C. Co stated that they see long-term potential in Premiumbikes and look forward to its successful integration.
The deal involved the acquisition of 100% of Premiumbikes from Lance Y. Gokongwei, equivalent to 1.0x its audited book value for 2024.
Premiumbikes operates 215 stores nationwide, carrying major motorcycle brands like Honda, Yamaha, Suzuki, and Kawasaki.
In 2024, Premiumbikes reported P4.2 billion in net sales, a 15.2% increase, and P324 million in earnings before interest, taxes, depreciation, and amortization, a 36.7% climb.
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