Inquirer
PAL infotainment soars high with ‘teleserye’ flight safety video
Philippine Airlines (PAL) has released a six-minute safety video called "Safetynovela" that incorporates elements of Filipino telenovelas to engage passengers.
The video, titled "Care that comes from the heart," aims to make safety briefings more attention-grabbing by tapping into Filipinos' fondness for drama.
It features popular Philippine destinations and incorporates safety instructions into a dramatic plot about Luisa, her suitors Diego and Anton, and her father.
For instance, Luisa's reluctance to marry is likened to an advisory to keep aisles and exit rows clear.
The characters' attempts to smoke are also used to highlight that smoking is illegal on the aircraft.
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