The Daily Tribune
NBA, Nike extend partnership deal
Nike has extended its partnership with the NBA, WNBA, and NBA G League for an additional 12 years, ensuring its role as the exclusive on-court uniform and apparel provider until 2037.
This extended agreement allows Nike to continue designing and manufacturing uniforms and apparel for all three leagues, reinforcing its commitment to the sport's growth.
The renewed partnership includes new content initiatives, a focus on grassroots basketball development, and enhancements to a joint fan membership program.
Nike is also increasing its investment in the WNBA, underscoring its role as a significant supporter of women's basketball.
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