MMDA asks LGUs to request malls to avoid sales on peak days to ease traffic

The Metropolitan Manila Development Authority (MMDA) plans to ask local government units (LGUs) to request mall owners to avoid conducting sales during peak days this holiday season to help manage traffic.

MMDA Chairperson Don Artes stated that the agency is not prohibiting per-store sales but is emphasizing cooperation to manage the surge of shoppers, which directly impacts traffic.

Artes linked the recent six-hour gridlock on Marcos Highway to simultaneous mall sales and uncoordinated truck ban policies, noting an average of 270,000 vehicles traverse the highway daily.

To address the congestion, the MMDA has begun implementing measures along Marcos Highway, including the installation of additional traffic signages and the deployment of more personnel.

The agency is also working closely with concerned LGUs to synchronize traffic adjustments.