San Miguel Corporation (SMC) sports director Alfrancis Chua has appointed LA Tenorio as the new head coach for the Magnolia Hotshots, replacing Chito Victolero who coached the team for nine seasons.
Chua has indicated that Tenorio will be given a "honeymoon period" to adjust to his new role, tempering expectations for an immediate turnaround in PBA Season 50.
Tenorio, a four-time PBA Finals MVP, is also currently serving as the head coach for Gilas Youth in the upcoming FIBA Under-16 Asia Cup.
His transition to coaching Magnolia means his former Barangay Ginebra teammates, including Japeth Aguilar, Scottie Thompson, and Justin Brownlee, will now be his rivals.
Justin Brownlee described Tenorio as his "second coach on the floor" during his tenure with Ginebra and expressed a "bittersweet feeling" about facing him as a rival in the upcoming Manila Clasico games.
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