Rappler
How Korean virality brought this gelato brand to Makati City
The popular Korean gelato brand, Blue Polar, known for its idol endorsements and viral online presence, has opened its first branch in the Philippines located in Poblacion, Makati City.
Blue Polar first gained significant traction in South Korea after BTS member Jungkook mentioned his fondness for their affogato gelato during his "GOLDEN" listening party.
Following Jungkook's recommendation, BTS member V committed to paying for ARMYs' gelato orders if they visited the restaurant, further boosting the brand's popularity.
The gelato shop, established in 2023 in Apgujeong, South Korea, is recognized for blending traditional gelato techniques with contemporary flavors.
The brand has expanded internationally, with branches already in South Korea and New York City, before its arrival in the Philippines.
Filipino businesswoman Catherine Cabalatungan, a BTS fan herself, spearheaded the introduction of Blue Polar to the Philippine market.
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