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Jungkook of BTS is luxury brand's newest global ambassador for fragrances and beauty
Korean singer Jungkook of the globally popular boy band BTS has been appointed as the new global ambassador for Chanel's Fragrance & Beauty line.
Thomas du Pré de Saint Maur, Chanel's Head of Global Creative Resources for Fragrances & Beauty, expressed admiration for Jungkook's talent, self-expression, and creative choices, stating he perfectly embodies the brand's essence.
Jungkook shared his excitement for the partnership, recognizing Chanel as a pioneering House that balances heritage with modernity.
He also noted the collaboration's significance, aligning with his artistic approach of staying true to his style while embracing new challenges.
This appointment follows Jungkook's previous role as a global ambassador for Calvin Klein before his military enlistment.
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