Japanese firms eye PH amid economic growth, reforms

Japanese companies are increasingly interested in the Philippines due to the country's steady economic growth and policy reforms, with Japanese Ambassador Endo Kazuya highlighting eased foreign investment restrictions as a key attraction.

The recently enacted CREATE MORE Act, whose implementing rules and regulations were signed on February 17, aims to enhance the Philippines' global competitiveness by making its tax incentive system more investment-friendly and predictable.

Japanese brands such as Uniqlo, Daiso, and NITORI have expanded their presence in the Philippine consumer retail market.

Japan is committed to strengthening economic cooperation with the Philippines and supports major infrastructure projects like the Metro Manila Subway, the North-South Commuter Railway, and the Davao City Bypass.