Influencer 'feud' revealed as Lazada 9.9 marketing stunt

A supposed feud between influencers Will Ashley and Bianca de Vera, known as #WillCa, became a trending topic online after Bianca posted a cryptic message on Instagram.

Speculation ran rampant on social media platforms like TikTok, X, and Reddit, with fans intensely discussing the possible reasons behind Bianca's post.

Will Ashley further fueled the rumors with a mysterious comment on Bianca's story, leading to widespread debate about the status of their relationship.

The dramatic build-up culminated in a surprising revelation on September 6: the entire 'feud' was a marketing campaign for Lazada's 9.9 Mega Brands Sale.

Contrary to fan theories of infidelity or betrayal, Will's 'guilt' was revealed to be overpaying, highlighting the opportunity for consumers to shop guilt-free deals on Lazada.

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