The Daily Tribune
GoTyme rated most recommended bank
GoTyme Bank, the digital banking arm of the Gokongwei Group, has been recognized by Forrester as the leading local bank in customer experience (CX) and the most recommended bank.
The bank achieved the highest Customer Experience (CX) Index score and Net Promoter Score (NPS) among local banks in an independent survey conducted by Forrester in the second quarter of 2024.
Forrester's CX Index™ assesses overall customer experience, while NPS measures customer loyalty and advocacy.
The study, which surveyed 2,532 consumers across 10 bank brands and 1 e-wallet brand, found GoTyme Bank to be the leader with a CX Index score of 87, significantly above the industry average.
GoTyme Bank's 'excellent' CX Index score is attributed to its high effectiveness, ease of use, and positive emotion scores, all surpassing industry averages.
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