The Daily Tribune
GMA Network champions learning through 'Be Juan Tama' campaign
GMA Network has launched its advocacy campaign, 'Be Juan Tama,' in celebration of its 75th anniversary, aiming to promote content that supports mental, emotional, and social development among viewers.
The 'Be Juan Tama' campaign encourages Filipinos to be discerning and choose content that leads to personal growth.
The campaign officially commenced with a partnership launch and memorandum of agreement signing at the GMA Network Center.
Hosts from popular GMA infotainment and talk shows, including Boy Abunda from 'Fast Talk with Boy Abunda,' Chris Tiu from 'i-Bilib,' and Dingdong Dantes from 'Amazing Earth,' are supporting the initiative.
These shows and their hosts will highlight the importance of learning, engaging in meaningful conversations, and fostering a spirit of discovery.
Several organizations have partnered with GMA Network for this campaign, including Anak TV Foundation, National Council for Children's Television, World Wide Fund for Nature Philippines, Office of Civil Defense, Philippine Entertainment Portal, and Philippine Women's University.
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