Gen Alpha to be 27% of PH population by 2030

Generation Alpha, comprising individuals born between 2010 and 2024, is projected to constitute 27% of the Philippine population by 2030, establishing it as a significant consumer market.

Fitch Solutions unit BMI reported that the Philippines will host the largest population of Gen Alpha consumers in Asia by 2030.

This demographic shift means that Filipinos born in this era will represent a substantial portion of the country's total population, which stood at 112.73 million as of July 1, 2024.

In comparison, India and Indonesia will see Gen Alphas making up 23% of their populations by 2030, while Malaysia and Vietnam will have 21%, and Mainland China 16%.

Conversely, Japan and South Korea, facing declining birth rates and aging populations, will have the lowest proportions of Gen Alphas at 12% and 11%, respectively.

Asia as a whole is expected to house nearly 50% of the global Gen Alpha population, totaling approximately 935.7 million by 2030.

However, projections indicate a slight decrease in Asia's Gen Alpha population to 912.2 million by 2050, attributed to declining birth rates in major markets like China and South Korea.