GCash aims to uplift women's financial inclusion in PH

GCash is actively working to establish a digital ecosystem that supports the growth of women, their businesses, and families in the Philippines, aiming to enhance financial inclusion.

The Philippine Institute for Development Studies noted that a significant portion of women-led MSMEs were established in 2020, coinciding with the pandemic-driven shift to digitalization.

Martha Sazon, GCash President and CEO, highlighted that 55% of GCash users are women, indicating the platform's reach within the female population.

GCash empowers over half of its social sellers with cashless payment solutions, the majority of whom are women.

The company also champions women's participation in the tech industry, with women making up nearly half of its employees and a substantial portion of its leadership team.