FIBA and Cignal ink 4-year broadcast deal extension in PH

FIBA and Cignal have extended their broadcast partnership in the Philippines for another four years through a new agreement.

This deal signifies the continuation of a fruitful collaboration that began in 2017, aiming to further grow the sport of basketball in the country.

Cignal will provide extensive basketball content across multiple platforms, including Free-to-Air, Pay-TV, and OTT, to maximize exposure for FIBA tournaments.

The partnership is expected to leverage Cignal's success in delivering high ratings, especially for games featuring the national team, Gilas Pilipinas.

Their previous coverage of the FIBA Basketball World Cup 2023, co-hosted by the Philippines, was particularly noted for its impressiveness and extensiveness.