The Department of Trade and Industry (DTI) has set a September 30 deadline for online sellers and platforms to register for an e-commerce trustmark.
This registration is mandated under Department Administrative Order (DAO) 25-12, in accordance with Republic Act 11967, the Internet Transactions Act of 2023.
The e-commerce trustmark is a digital badge signifying that an online business adheres to fair, transparent, and safe e-commerce practices and abides by Philippine laws.
To obtain and keep the trustmark, online businesses must meet criteria such as full business disclosure, protection of consumer data, and implementing a system for resolving customer complaints.
The trustmark is valid for one year from the date of issuance and will be displayed prominently on websites, seller profiles, or product pages.
The DTI's move aims to increase consumer confidence in e-commerce transactions.
The DTI is making trustmark registration mandatory in response to a significant increase in consumer complaints regarding online transactions, having received over 13,000 from January to August.
As of September 8, several major companies have already been awarded the digital trustmark by the DTI.
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