The Department of Tourism (DOT) and RUNRIO have renewed their partnership to promote sports tourism in the Philippines from 2025 to 2028.
This collaboration aims to transform running events into immersive experiences that highlight the country's rich culture and scenic destinations.
Race routes will be designed to showcase iconic landmarks like Intramuros, Jones Bridge, Rizal Park, and Binondo, allowing participants to explore Filipino heritage.
RUNRIO founder Rio de la Cruz emphasized that the races are about telling stories of Filipino culture, resilience, and hospitality.
DOT Secretary Christina Garcia Frasco stated that the partnership supports the vision of a stronger tourism sector embracing wellness, sustainability, and Filipino pride, inviting the world to discover the Philippines through these events.
The partnership also aims for global recognition, with RUNRIO events like the Manila Marathon seeking certification from World Athletics and AIMS.
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