DOT partners with TikTok to boost tourism MSMEs

The Department of Tourism (DOT) has partnered with TikTok Philippines to enhance the promotion and sales of micro, small, and medium enterprises (MSMEs) in the tourism sector.

This collaboration includes a "Content Camp" focusing on three modules: content creation, live selling, and advertising, to empower MSMEs with digital skills.

Tourism Secretary Christina Frasco highlighted that the partnership aligns TikTok's global reach with the DOT's objective of benefiting the entire nation.

The program will be piloted in November with 50 MSMEs from Metro Manila and Cebu, targeting small hotels, restaurants, souvenir shops, and travel agencies.

This initiative is expected to contribute to increased tourist arrivals and economic growth, with the tourism sector projected to contribute P2.7 trillion to the economy this year.