The Department of Tourism (DOT) aims to attract more Muslim tourists by the end of the year, following the launch of the country's first "Muslim-Friendly Travelogue of the Philippines."
Tourism Secretary Christina Frasco reported that the arrival growth of travelers from Muslim-majority countries has reached 10% this year, indicating the effectiveness of DOT's strategies.
The three-volume travelogue serves as a practical guide, providing information on the historical presence of Islam, Halal-certified destinations and accommodations, and Muslim-friendly culinary options.
The initiative aims to encourage longer stays and increased spending from tourists, ultimately boosting economic benefits for local communities.
The DOT is collaborating with hotels, airports, and seaports to convert facilities into Muslim-friendly spaces and is establishing dedicated prayer rooms in tourist rest areas.
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