Colourette Cosmetics CEO Nina Ellaine Dizon announced a donation drive for Typhoon Ulysses victims, raising over P1.6 million in sales from over 5,800 units of their hero product, Colourtints, as of November 16.
The initiative aimed to help those affected by the typhoon, with 100% of sales from the Colourtints and the brand's merchandise going to relief efforts, with Colourette shouldering production and sale costs.
Dizon faced backlash and calls for boycott from some online groups after questioning the government's response to the typhoon and demanding accountability.
Despite the controversy and online attacks, Dizon utilized the hashtag #boycottCOLOURETTEcosmetic to announce their fundraising drive.
She expressed her commitment as a Filipino first, apologizing to those who might be affected by the online bashing she received for defending her stance.
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