The Daily Tribune
Bloomberry bets on online gaming
Bloomberry Resorts Corporation is set to launch a new electronic gaming product by the second quarter, aiming for late May or early June.
The expansion into electronic gaming is part of Bloomberry's strategy to increase its presence in the mass market and reach Filipino customers nationwide.
CEO Enrique K. Razon Jr. stated that the new online business is currently undergoing extensive testing and is on track for a full launch.
The company anticipates the online business to contribute approximately P2.5 billion to P3.7 billion in gross gaming revenues.
Bloomberry enters a competitive e-gaming segment already dominated by DigiPlus Interactive Corp.
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