The popular Filipino girl group BINI has been appointed as the new brand ambassadors for IAM Worldwide's Amazing Choco Barley health drink.
This collaboration was announced during the sold-out 'BINIverse World Tour 2025' concert at the Philippine Arena, attended by 55,000 fans.
BINI, comprising members Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena, has gained significant popularity since their debut in 2020.
Known for hits such as 'Pantropiko' and 'Salamin,' the group is affectionately called the 'Nation's Girl Group' by their fans, BLOOMs.
The partnership aligns BINI's energetic image with IAM Worldwide's goal of promoting wellness in an engaging manner.
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