Inquirer
Enhypen, ILLIT’s label Belift Lab on the hunt for music producers
Belift Lab, the agency behind K-pop groups ENHYPEN and ILLIT, is launching a global audition program called "2025 Next New Creator with Belift Lab" to discover talented music producers in the pop genre.
The audition is open to individuals or teams aged 18 and above, who can submit two to five demo files that align with current global music trends.
Applications will be accepted from March 10 to April 10 through the official Next New Creator website.
Belift Lab is emphasizing individuality and unique style in this year's selection process.
Successful applicants who pass the initial screening will be invited to participate in further stages, including the main competition.
The finalists will receive a cash prize of 5 million won (approximately P197,000) and the chance to collaborate on Belift Lab's international projects.
Belift Lab was founded by HYBE and CJ ENM in 2018, with HYBE gaining complete ownership in August 2023.
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