Rappler
Barbie goes Pinay! First collab with Filipino makeup brand is pretty in pink
Barbie has partnered with Filipino beauty brand Lovely Causemetics for its first-ever makeup collaboration with a local brand, celebrating Women's Month with a "Born to Lead" collection.
The limited-edition collection features three products: the Soft Glow Cream Blush, which comes in six pink-hued shades suitable for all skin tones, and the Water Glowy Tint, designed for long-lasting wear.
Lovely Geniston, CEO of Lovely Causemetics, initially expressed skepticism about the collaboration offer from Mattel, the company behind Barbie.
The collaboration officially launched on March 15, 2025, following a contract signing on January 27th.
A portion of the proceeds from the collection will support women's education and research projects.
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