AUB eyes 6.5 million users for HelloMoney with Singlife partnership

Asia United Bank (AUB) aims to reach approximately 6.5 million users for its electronic wallet, HelloMoney, by integrating microinsurance products from a new partner, Singlife Philippines, within the app.

This partnership, the first time AUB has embedded a third-party service into its digital platform, is expected to add 1.2 to 1.5 million new customers this year to its current base of around six million users.

HelloMoney users can access Singlife's insurance offerings, such as coverage for income loss due to accidents and cash for medical expenses, directly within the app.

The collaboration is part of AUB's strategy to offer a wider range of financial services, particularly to working-class Filipinos who are the primary target market for these protective products.

This initiative follows AUB's recent partnership with the Social Security System, which serves a substantial number of members nationwide.