Araw Hospitality Group launches project for IP culture

The Araw Hospitality Group (AHG), under the Lhuillier Group, has launched its flagship corporate social responsibility project "Araw Aruga" to promote Indigenous Peoples' (IP) culture, heritage, and environment.

Announced by AHG CEO Jean Henri Lhuillier at the Palacio De Memoria in Parañaque City on International Sun Day, the initiative aims to educate guests about Filipino culture's origins rooted in IP tribes.

Lhuillier stressed the importance of Filipinos understanding their roots and sharing their culture with foreign visitors.

The "Araw Aruga" project is centered on Filipino core values such as bayanihan, malasakit, and alaga.

AHG pledges to collaborate with the National Commission on Indigenous Peoples (NCIP) to advance IP heritage and improve livelihoods.

The initiative also supports local craftsmanship and procures produce from IP communities to foster sustainable development.