Alfamart PH launches pilot franchise program to empower MSMEs

SM Group's Alfamart Philippines has launched a pilot franchising program to empower MSMEs and foster inclusive business growth.

This initiative allows existing Alfamart lessors and local entrepreneurs to own and operate their own Alfamart stores.

The pilot program commenced in Laguna with two franchise-owned stores, one opened in October 2024 by Engineer Leovino Datario and another in August by Arles Uy Jr.

Alfamart Philippines has expanded its network to 2,337 stores nationwide as of the end of September.

Harvey Ong, COO of Alfamart Philippines, stated that this program aligns with the SM group's dedication to inclusive growth and entrepreneurship.

Alfamart Philippines is a joint venture between SM and Alfamart, one of the leading retailers in Indonesia.

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