MQuest Ventures (MQV) and the Philippine Association of the Record Industry (PARI) have partnered to stage the 38th Awit Awards on November 16 at the Meralco Theater.
The event, directed by Johnny "Mr. M" Manahan, aims to celebrate the nation's culture and identity and elevate Original Pilipino Music (OPM).
It will also pay tribute to late OPM artists whose legacy continues to shape the industry's path.
Guest artists performing at the awards include Ben&Ben, Over October, Lola Amour, and Dionela.
"The Awit Awards is the legit stamp of OPM greatness, and through 'Vibe,' we are honored to echo and carry this legacy forward," shared "Vibe" creator and MQuest Ventures executive Peter Edward Dizon.
The partnership deal was signed at the PLDT Building in Makati City, attended by MediaQuest Holdings and PARI officials.
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